Photographer - when we think of the term an image of a person with disheveled hair and rugged clothes lugging around a huge equipment around the neck, wandering in far corners of the world looking for a perfect shot. Apparently civilization was too mundane for them.
Bam! digital photography came and a mother with a kid wrapped around her neck, supported by her waist became a photographer. I remember those days when we shot using those costly camera reels on family vacations, every picture needed to have our face in it because who knew which picture would simply refuse to appear on a paper. Now with my cell phone camera I shoot away happily and cramming the pictures in my computer hard drive which metaphorically creaked under the Gigabytes of photos. Yet there is an elite world of DSLR cam artists. I call them artist because of the wonders they do with their sophisticated cameras and high end softwares. People like me still don't understand aperture, ISO, white balance etc. Still I love to keep memories and share with friends and thanks to picassa, facebook and instagram.
When you come to think about it this is a whole segment of home grown photographers. I found the following needs that this segment has:
- Easy to operate camera: You don't need a big zoom lens to capture your dog doing tricks. A simple point and shoot device would do. This is where mobile phone makers have hit the nail right on the head.
- Simple editing service: This service need not require a software installation. It could be online. Now a days any tool from MS Office to picassa has simple picture correction and adjustment tools.
- Sharing services: Remember my creaking hard disk. Well it has just breathed a sigh of relief. All the photo sharing and online sharing services
There is a whole new dimension I found with a camera called Lytro. This is a special kind of camera which allows you to focus on different parts of a picture after capturing it. That is all about technology. The thing that interested me the most was its service that comes with the camera. After capturing the pictures you straight away upload those to your account on their website which has an inbuilt tool to change focus.
Perhaps other camera manufacturers should take a clue from this and realize that world is moving from just a good product to a great experience.
Bam! digital photography came and a mother with a kid wrapped around her neck, supported by her waist became a photographer. I remember those days when we shot using those costly camera reels on family vacations, every picture needed to have our face in it because who knew which picture would simply refuse to appear on a paper. Now with my cell phone camera I shoot away happily and cramming the pictures in my computer hard drive which metaphorically creaked under the Gigabytes of photos. Yet there is an elite world of DSLR cam artists. I call them artist because of the wonders they do with their sophisticated cameras and high end softwares. People like me still don't understand aperture, ISO, white balance etc. Still I love to keep memories and share with friends and thanks to picassa, facebook and instagram.
When you come to think about it this is a whole segment of home grown photographers. I found the following needs that this segment has:
- Easy to operate camera: You don't need a big zoom lens to capture your dog doing tricks. A simple point and shoot device would do. This is where mobile phone makers have hit the nail right on the head.
- Simple editing service: This service need not require a software installation. It could be online. Now a days any tool from MS Office to picassa has simple picture correction and adjustment tools.
- Sharing services: Remember my creaking hard disk. Well it has just breathed a sigh of relief. All the photo sharing and online sharing services
There is a whole new dimension I found with a camera called Lytro. This is a special kind of camera which allows you to focus on different parts of a picture after capturing it. That is all about technology. The thing that interested me the most was its service that comes with the camera. After capturing the pictures you straight away upload those to your account on their website which has an inbuilt tool to change focus.
Perhaps other camera manufacturers should take a clue from this and realize that world is moving from just a good product to a great experience.
