Influencer analysis on Social Media

This document deals with influencer analysis in social media. Influencers can be either a user or a publication. This report would give a step-by-step process of generating an index the most relevant users and publications and sorting them based on the overall scores. Then a test has been performed based on a survey to validate the weights of the analysis.

Influencer analysis on Social Media by Kumar Abhishek

Growing Small

Expansion is ubiquitous. Be it a species or an organization or the whole universe. But as something grows there is always a chance of erosion on the flanks. This occurs due to following reasons -
.. It becomes difficult for the controlling force to monitor all parts of the system.
.. It make the system an easy target.
.. It becomes difficult for the surrounding to accommodate the system.

This is why we do not grow more than a specific size but we multiply. What all this means is that fragmentation is the key for growing.

Age of photography services

Photographer - when we think of the term an image of a person with disheveled hair and rugged clothes lugging around a huge equipment around the neck, wandering in far corners of the world looking for a perfect shot. Apparently civilization was too mundane for them.

Bam! digital photography came and a mother with a kid wrapped around her neck, supported by her waist  became a photographer. I remember those days when we shot using those costly camera reels on family vacations, every picture needed to have our face in it because who knew which picture would simply refuse to appear on a paper. Now with my cell phone camera I shoot away happily and cramming the pictures in my computer hard drive which metaphorically creaked under the Gigabytes of photos. Yet there is an elite world of DSLR cam artists. I call them artist because of the wonders they do with their sophisticated cameras and high end softwares. People like me still don't understand aperture, ISO, white balance etc. Still I love to keep memories and share with friends and thanks to picassa, facebook and instagram.

When you come to think about it this is a whole segment of home grown photographers. I found the following needs that this segment has:
- Easy to operate camera: You don't need a big zoom lens to capture your dog doing tricks. A simple point and shoot device would do. This is where mobile phone makers have hit the nail right on the head.
- Simple editing service: This service need not require a software installation. It could be online. Now a days any tool from MS Office to picassa has simple picture correction and adjustment tools.
- Sharing services: Remember my creaking hard disk. Well it has just breathed a sigh of relief. All the photo sharing and online sharing services

There is a whole new dimension I found with a camera called Lytro. This is a special kind of camera which allows you to focus on different parts of a picture after capturing it. That is all about technology. The thing that interested me the most was its service that comes with the camera. After capturing the pictures you straight away upload those to your account on their website which has an inbuilt tool to change focus.

Perhaps other camera manufacturers should take a clue from this and realize that world is moving from just a good product to a great experience.

Decision tree classification and K Means clustering with Weka - 10BM60040 - VGSOM

Decision tree classification and K Means clustering with Weka - 10BM60040 - VGSOM

शाम के लम्हे

हम उनमे से नहीं हैं..
जिन्हें शराब सोने को चाहिए..
करे असर जरा भी अगर वो जाम
तो बस हमें खोने को चाहिए….


दो पल साकी को याद किया..
तीन तुम्हे…
हम तो ऐसे ही हैं...
चाहें के,
ऐसे लम्हे बार बार आयें
और उन्ही लम्हों में
खुद को डबोने को चाहिए….. 

Google Ad Planner Tutorial for Beginners

Google Ad Planner - VGSOM - 4050

Google Ad Planner works as an excellent STP (Segmenting, Targeting and Positioning) tool as well. It helps you to segment the entire social web sphere based on certain parameters specified by you. You can then choose which segment to target. The advertisements will be shown only to those target audience. This going one step ahead also helps to you design your advertisement strategy or in a way positioning your offering.


Most of the analytics tools present give answers to the questions Why and What. They will tell you the trend, why the trend is like that and all stuff. Google Ad Planner not only tells you what and why but also guides you to use this what and why for your benefit. 

Last moments with a dying star...

A star glowed, 

bright and warm

Always on the zenith, 

spreading a charm

Young was it, 

all to the core

Knew no end, 

no less no more

I watched it at night, 

twinkles galore

Smiled at me, 

to me it waved

My heart jumped beats, 

to see I craved

There that night, 

that darn night

I looked above,

in all the light

No where was it, 

in the sight

In the moment, 

my heart went weak

Then it came, 

like playing hide and seek

I smiled but it did'nt,

thought i even heard it weep

Let out a thin wisp of light, 

was it tear?

What was its plight?

I was desperate,

were we all right?

And then...

Out it went,

with a final flash 

and i wondered

was it there or 

was it my heart?

As the wind blew,

I felt its cold.

And a warm stream from eyes,

down my cheeks rolled.

Did it want to say something?

I can't look up,

it's so dark.

Cries my heart to see,

ol' friend's mark.

Lay my friend,

lay at peace.

Down below,

ain't no ease.....